I was chatting with a colleague of mine the other day and he was going on about the potential for marketing and monetizing YouTube videos. In affiliate marketing we’ve seen an increase in the use of, and effectiveness of videos to drive traffic and very high conversion, especially when detailed product reviews are being used. However I had to admit I hadn’t spent a lot of time looking at the video marketing beyond that. So I was rather happy to come across Matt Woodward’s recent set of articles that cover YouTube Marketing in depth!
There’s a lot of content and videos to go through, the presentations and resources are quite extensive. Fortunately Matt has also made each presentation available as a PDF that you can download and print.