Affiliate Program Management and Social Media Marketing

Two areas that you might not think have any relation to each other, but actually skills to excel in each very much compliment each other. I believe that an absolutely critical quality in managing a successful affiliate program relies on social management. It’s all about staying socially engaged with the affiliates. Delivering them updates, interacting and responding to questions and issues, and also crafting the program to “catch” an affiliates interest. Of course product, site design and conversion, merchant reputation and market are all critical as well however these aspects are also of critical important to the overall sales effort Read More…

The Future of Affiliate Marketing Pt.2

The age of anonymity and privacy are done. Facebook, Google+ and social media have pretty much seen to that. It’s easy now to track down who and what a person is all about. This can be an advantage for business and for affiliates. Now is the time for publishers to really focus on building quality content for their visitors, and building a community with their visitors. This was theTRUE purpose that affiliate marketing was developed for. Building content/community and sharing products or services with that community and giving them a means to support a publisher’s endeavor. Consider: People love to get recommendations. Despite how Read More…

Word of Mouth Marketing and Affiliate Marketing

If you’re involved in marketing, then you know the latest trend receiving much discussion involves conversation marketing and word of mouth marketing. Affiliate marketing never seems to get a lot of respect from other marketing designations, but I believe affiliate marketing can fit perfectly within the new conversation paradigm. Conversation / word of mouth marketing is getting a lot of attention because it’s effective. The world is interactive, and large corporations must adjust. It’s almost as if we’re taking a step back, to the neighborhood business, where you could  go right up to a store owner and manager, and discuss any issue. Now Read More…

A First for Affiliate Applications on Facebook

I’ve seen a lot of chatter around about, how will merchants use systems likeFacebook for affiliate marketing, or even how will affiliates use it, lots of chatter, little action, until Scott sent me an application he has developed to look at, bingo! Scott (aka Mallicious) has created a really cool, coupon sharing, snipping and commenting application forFacebook, that allows any user to plug in the coupon system to my profile, share it, share individual coupons, snip coupons for later use and comment them We are the first social shopping engine to combine coupons, deals and price comparison to help consumers discover deals through Read More…