An Affiliate Program Can Be A Competitive Advantage

A well-crafted and managed affiliate program will spread your brand to people who WILL be shopping for your product (or type of product) and are not familiar with your company. One of the largest categories of affiliate sites include coupon and deal sites. It’s an important strategic decision for an merchant to decide whether or not to offer coupons. Let’s address a couple of pro-coupon site points that can lead to a competitive advantage. A potential customer surveying a coupon site for a deal on product XYZ could see your offering side by side with a competitor and decide to visit your Read More…

Affiliate Program Health Pt. 1

The fastest method to jump starting sales for most affiliate managers relies heavily on big coupon, loyalty and search affiliates known for often time delivering 90% of sales in typical programs. In the affiliate marketing industry, a good rule of thumb states that 10% of affiliates often contribute 90% or greater sales in a given program. The 10% big earners typically include big coupon/deal sites, loyalty/cash-back sites, and expert PPC search marketers. Note that a great number of those coupon/deal sites are also expert PPC search marketers, and are driving traffic to their coupon sites via ppc ads. This is Read More…

Dominating a Niche in Affiliate Marketing

David Wilson made a post over at Social Media Optimization (a blog I frequently visit now that AMWSO has started offering social media consulting services), talking about the approach used by one SEO for reputation management, I felt that many of the same principles can be applied to affiliate marketing toward dominating the search results for a particular niche. Why be satisfied with simply achieving a high search engine placement for particular keywords. Why not aim for owning 5, or 10 slots, and target that consumer from many angles to definitely make a purchase through your affiliate links. If you have a Read More…

Duplicate Content Search Engine Penalties and Affiliate Marketing

Many merchants who run affiliate programs make available content for their affiliates to use on affiliate sites. A common question / concern asked of AMWSO is if this content is being distributed to all affiliates, and multiple affiliates are using the content, will this incur a search engine penalty?  It’s a question asked of us both from the merchant perspective, as they redistribute content on their own pages, and also from the affiliate perspective, since the affiliates want to use that content. First, having a page considered as a duplicate does not earn you a penalty in the search engines. Read More…

Search Publishers Welcome at Overstock Jeweler

Overstock Jeweler would like to welcome search publishers and PPC affiliates to join our affiliate program on the ShareAsale network. We have a variety of tools for search publishers to succeed in marketing our designer inspired jewelry including out Top 30 converting keywords list each month from all of our highest revenue generated keywords from the major search engines including Google, Yahoo, MSN, as well as Ask and AOL. Moreover, for a select number of search partners, we will allow limited trials of using OverstockJeweler.com in the display URL of your PPC ads, provided that you are exclusively promoting our merchandise Read More…