Appeal to an International Audience

There is a key area in digital commerce where affiliates can fill an important role that is often neglected by merchants. That role: reaching people in other languages besides English. Just in the United States alone we can see the numbers for the top ten languages used in the States: English – 215 million Spanish – 28 million Chinese languages – 2.0 million + (mostly Cantonese speakers, with a growing group of Mandarin speakers) French – 1.6 million German – 1.4 million (High German) + German dialects like Hutterite German, Texas German, Pennsylvania German, Plautdietsch Tagalog – 1.2 million + Read More…

International Merchants Appealing to North American Audience

Affiliate Marketing is fairly established in the UK and Japan, and growing across Europe. Australia also has a growing affiliate marketing community. There’s tremendous affiliate activity in the Gaming/Gambling sector outside of the United States. In my last post, I wrote about how domesticmerchants can leverage their affiliate program to reach an international audience. This week, I’d like to propose that the reverse is also true. Affiliate Marketing allows for a great opportunity for international merchants to reach a customer base in the United States. Perhaps you’re a t-shirt / clothing / club ware merchant in Ibiza, Spain, or a Read More…

Mac Software Tools Used for Affiliate Program Management Pt. 3 (Email, Contact Management and Communication)

I’m always looking for a good way for effective contact management with affiliates. Right now, I use a combination of just the regular Mac OS Mail app and Google Mail for Apps. My AMWSO email address is through Google Apps right now. Anytime I have an email account for a client, I either forward it to my main AMWSO account, or simply have Google retrieve mail from the POP of the client mail account. This way I have one place for all of my affiliate contact mails. The Google search in mail is great for tracking down certain affiliate contacts, but I Read More…

Mac Software Tools Used for Affiliate Program Management Pt. 2 (Text and Images)

Continuing the series about tools I use for data analysis in managing merchant affiliate programs I’m going to discuss here some of the tools I use for writing, html/newsletter creation and image manipulation and editing. When writing newsletters and also drafting individual or sub-group emails to affiliates, I primarily use Espresso from Macrabbit. I started using this editor because I happened to get it in a software bundle a few years ago. I really liked it so have continued using it and upgrading it with new versions. I love the syntax highlighting (for html) and the automatic completion of HTML tags. Also as Read More…

The Affiliate Program Welcome Letter

A critical component to affiliate program success will be getting your affiliates off the ground and running quickly after joining the program. I don’t have stats to back this up, but intuition tells me that affiliates who join and get links up right away are much more likely to become active earners down the road. Whereas, those affiliates that join, and put the program on the back-burner, well that’s just where the program might stay for the foreseeable future. The best tool that an affiliate manager has in their arsenal for getting an affiliate up and running is the affiliate program Read More…