Mac Software Tools Used for Affiliate Program Management Pt. 3 (Email, Contact Management and Communication)

I’m always looking for a good way for effective contact management with affiliates. Right now, I use a combination of just the regular Mac OS Mail app and Google Mail for Apps. My AMWSO email address is through Google Apps right now. Anytime I have an email account for a client, I either forward it to my main AMWSO account, or simply have Google retrieve mail from the POP of the client mail account. This way I have one place for all of my affiliate contact mails. The Google search in mail is great for tracking down certain affiliate contacts, but I Read More…

An Affiliate Program Can Be A Competitive Advantage

A well-crafted and managed affiliate program will spread your brand to people who WILL be shopping for your product (or type of product) and are not familiar with your company. One of the largest categories of affiliate sites include coupon and deal sites. It’s an important strategic decision for an merchant to decide whether or not to offer coupons. Let’s address a couple of pro-coupon site points that can lead to a competitive advantage. A potential customer surveying a coupon site for a deal on product XYZ could see your offering side by side with a competitor and decide to visit your Read More…

The Future for Affiliate Marketing Pt.1

We are approaching the beginning of a huge potential disruption in performance/affiliate marketing. Now, as with any disruption, there is tremendous opportunity for those that recognize the shift early, and are able to react and adapt to it. Consider that more and more people are shifting to online/digital means to get their content, be it video content, audio content (podcasts), or written content. Advertising spending and revenue is growing for digital, but perhaps not as fast as it could be growing. People dislike advertising. There are far too many scams and also we’ve persisted far too long with low quality, Read More…