An Affiliate Program Can Be A Competitive Advantage

A well-crafted and managed affiliate program will spread your brand to people who WILL be shopping for your product (or type of product) and are not familiar with your company. One of the largest categories of affiliate sites include coupon and deal sites. It’s an important strategic decision for an merchant to decide whether or not to offer coupons. Let’s address a couple of pro-coupon site points that can lead to a competitive advantage. A potential customer surveying a coupon site for a deal on product XYZ could see your offering side by side with a competitor and decide to visit your Read More…

Affiliate Program Health Pt. 2

Last post I offered that an affiliate program would be a healthier overall program if the affiliate program manager was able to attract and focus on a number of smaller sale volume affiliates rather than just focus on “heavy hitter” super affiliates. It’s true that the best “bang for the buck” is to get these high volume producers into your program, there are a few reasons why it could hurt the program in the long term. Consider- The super affiliate decides for some reason they no longer want to focus on or even work with your program. The reasons this Read More…

Affiliate Program Health Pt. 1

The fastest method to jump starting sales for most affiliate managers relies heavily on big coupon, loyalty and search affiliates known for often time delivering 90% of sales in typical programs. In the affiliate marketing industry, a good rule of thumb states that 10% of affiliates often contribute 90% or greater sales in a given program. The 10% big earners typically include big coupon/deal sites, loyalty/cash-back sites, and expert PPC search marketers. Note that a great number of those coupon/deal sites are also expert PPC search marketers, and are driving traffic to their coupon sites via ppc ads. This is Read More…

Can you make BIG money in Affiliate Marketing?

Yes, you can! Paul from Uber Affiliate just put up a new site compiling some of the pictures and earnings from a few large affiliates over atS.eriously.com. Those checks and earnings reports can certainly be motivating (Granted there is some discussion and debate over how many are real and how many are…touched up). But either way, as a firm, AMWSO has issued some big checks over the past few years. Of course these aren’t generally net earnings, as a lot of that traffic might have been paid for via paid search ads. So even though an affiliate gets a check for say Read More…

Can you make BIG money in Affiliate Marketing?

Yes, you can! Paul from Uber Affiliate just put up a new site compiling some of the pictures and earnings from a few large affiliates over atS.eriously.com. Those checks and earnings reports can certainly be motivating (Granted there is some discussion and debate over how many are real and how many are…touched up). But either way, as a firm, AMWSO has issued some big checks over the past few years. Of course these aren’t generally net earnings, as a lot of that traffic might have been paid for via paid search ads. So even though an affiliate gets a check for say Read More…