Affiliates and Merchants Working Together

I’d like to relate a story, that was actually part of the inspiration to write about split-testing affiliate pages a few days ago. One of the previous merchant’s programs I was managing was doing pretty well as far as sales. We had solid growth across the program with productive value-adding affiliates. One of those affiliates however, one who I had a prior relationship with, felt that we could be doing better. He’d observed that the traffic he was sending us should probably be converting at a higher level. It WAS converting, but he was expecting a >5% conversion rate, since the traffic Read More…

Appeal to an International Audience

There is a key area in digital commerce where affiliates can fill an important role that is often neglected by merchants. That role: reaching people in other languages besides English. Just in the United States alone we can see the numbers for the top ten languages used in the States: English – 215 million Spanish – 28 million Chinese languages – 2.0 million + (mostly Cantonese speakers, with a growing group of Mandarin speakers) French – 1.6 million German – 1.4 million (High German) + German dialects like Hutterite German, Texas German, Pennsylvania German, Plautdietsch Tagalog – 1.2 million + Read More…

International Merchants Appealing to North American Audience

Affiliate Marketing is fairly established in the UK and Japan, and growing across Europe. Australia also has a growing affiliate marketing community. There’s tremendous affiliate activity in the Gaming/Gambling sector outside of the United States. In my last post, I wrote about how domesticmerchants can leverage their affiliate program to reach an international audience. This week, I’d like to propose that the reverse is also true. Affiliate Marketing allows for a great opportunity for international merchants to reach a customer base in the United States. Perhaps you’re a t-shirt / clothing / club ware merchant in Ibiza, Spain, or a Read More…

Affiliate Coupon Strategies – How to Minimize Cart Leakage and Profit Reduction

Most often criticisms on implementing coupon for affiliates revolve around customer’s possibly seeing a coupon box on the check-out screen, and leaving the shopping cart to go out and search for a coupon. This causes the merchant to risk losing the sale (as the customer has left the shopping cart), and also possibly a reduction in profit as they get a coupon they weren’t aware of before making the decision to purchase. There are several strategies a merchant can employ to guard against this. This is an excerpt. To read the full article please visit: Affiliate Program Management Blog – How Read More…