Affiliate Program Health Pt. 2

Last post I offered that an affiliate program would be a healthier overall program if the affiliate program manager was able to attract and focus on a number of smaller sale volume affiliates rather than just focus on “heavy hitter” super affiliates. It’s true that the best “bang for the buck” is to get these high volume producers into your program, there are a few reasons why it could hurt the program in the long term. Consider- The super affiliate decides for some reason they no longer want to focus on or even work with your program. The reasons this Read More…

Affiliate Marketing: Outsourcing (OPMs) is More Cost Effective Than Hiring In-House

According to Shawn Collin’s Affstat Report the average salary for an in-house manager is $50,000 a year and up. Now, factor in health and other benefits, desk space, infrastructure, those costs rise significantly. To support an in-house affiliate manager, a business must plan to spend at least $70,000 – $90,000 in overhead. If the in-house manager decides to leave the company, all of the knowledge and the relationship history usually walks out the door with the manager. Additionally, it may be difficult to find an experienced affiliate manager within a specific geographical area. Some larger organizations leave the affiliate program in the Read More…

OPM Firms as a stabilizing force..

The thought of “Corporate Stability via OPM Firms” had never crossed my mind, but the other day one of the AMWSO team came to me and said: “My contact at the clients end is leaving for a new job, he introduced me to his replacement last night, 4th one in three years.” And that’s when it struck me: I looked over all our corporate clients and sure enough, every one has had at least three changes in staff and management in the time we’ve worked with them! So that’s three chances for: Knowledge to be lost. Down-time for training up Read More…