Affiliate Program Health Pt. 2

Last post I offered that an affiliate program would be a healthier overall program if the affiliate program manager was able to attract and focus on a number of smaller sale volume affiliates rather than just focus on “heavy hitter” super affiliates. It’s true that the best “bang for the buck” is to get these high volume producers into your program, there are a few reasons why it could hurt the program in the long term. Consider- The super affiliate decides for some reason they no longer want to focus on or even work with your program. The reasons this Read More…

The Future of Affiliate Marketing Pt.2

The age of anonymity and privacy are done. Facebook, Google+ and social media have pretty much seen to that. It’s easy now to track down who and what a person is all about. This can be an advantage for business and for affiliates. Now is the time for publishers to really focus on building quality content for their visitors, and building a community with their visitors. This was theTRUE purpose that affiliate marketing was developed for. Building content/community and sharing products or services with that community and giving them a means to support a publisher’s endeavor. Consider: People love to get recommendations. Despite how Read More…

Innovation in Affiliate Marketing

AMWSO is very proud to have been short listed in the category for Innovation in Affiliate Marketing in the E-consultancy’s Innovation Awards 2008. The other firms short listed certainly make it a short list worth being on withthe full short list being : TradeDoubler sunshine.co.uk AMWSO Co Ltd Essence Media Digital Window The winners of the award will be announced on December 2nd, by a panel of judges that come from a top tier selection of firms that include the BBC, Apple, Orange, Target Marketing, Whatif!, Internet Retailing, Dyson and Google. Congratulations to all the firms shortlisted.