Online shopping during office hours

A great info graphic from our friends at Flipit.com. While it is focused on the Australian market, I would imagine most of the data rings true for online shopping during office hours in most places around the world. It’s become so common place that people even have their purchases delivered to the office! A survey from 520 respondents living and working in Australia has shown that many office workers shop online because they are bored, and they don’t really think about or care about how the boss feels about it. Shopping at Work in Australia a survey by Flipit.com Guilt free shopping at Read More…

Case Study: Retail success in Australia, and what you can learn from it.

This is the third in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at  “What Australian businesses can do to win back their customers.” This new article takes a look at a Case Study of Retail success in in Australia and was written by Ashley Howe from the Australian site Flipit. Crazy Sales is an eCommerce store that gives their customers a discount of between 30%-80% off of retail prices on everything from appliances, to fitness products. They are able to do this because they source their products directly from manufacturers, Read More…

Affiliate Coupon Strategies – How to Minimize Cart Leakage and Profit Reduction

Most often criticisms on implementing coupon for affiliates revolve around customer’s possibly seeing a coupon box on the check-out screen, and leaving the shopping cart to go out and search for a coupon. This causes the merchant to risk losing the sale (as the customer has left the shopping cart), and also possibly a reduction in profit as they get a coupon they weren’t aware of before making the decision to purchase. There are several strategies a merchant can employ to guard against this. This is an excerpt. To read the full article please visit: Affiliate Program Management Blog – How Read More…

Merchants can take Advantage of Falling Dollar though Affiliate Marketing

Every week the dollar seems to be falling further down against all of the other world currencies, including the Yen, Euro and Pound. The bad news this reflects: the rest of the world doesn’t quite have the same faith in the U.S. Economy anymore, and also things will be getting a bit more expensive within the USA, and the power of the dollar decreases.  However, for merchants, the good news is that American products are now less expensive and are more attractive to consumers in other countries. Promoting visits to the U.S.A. is getting to be quite popular to Europeans Read More…

Affiliate Marketing Can Answer Consumer Online Ad Blindness

E-Consultancy reports on a Deloitte & Touche survey backing up what most of us already know, consumers are looking to avoid on-line advertisements. Blogs, online videos, social sites are all gaining users daily, and new users are becoming more adapt at training themselves to avoid advertisements as numerous eye-tracking studies have shown. Users have gone so far as to install ad-blocking software. Some of the highest rated and most popular add-ons for the Firefox browser include ad blocking modules. Each quarter, business world publications release a slew of studies and surveys showing ad spending via the Internet is rising dramatically. More people are getting comfortable with Read More…