Response to a Forbes Piece of Marketing Tactics That Are “Free”

I caught this article an couple days ago in Forbes {http://www.forbes.com/sites/kateharrison/2012/07/17/5-marketing-tactics-that-cost-almost-nothing/} mentioning affiliate marketing and also Pinterest (I just wrote a post discussing affiliate marketing strategies and tactics for Pinterest. The article touches on affiliate marketing as a marketing tactic that costs almost nothing to pursue. I felt it necessary to respond in a post of my own on the idea that starting and managing a successful affiliate program is free and easy. Please take a look at my full post with more realistic thoughts on the potential costs associated with starting an affiliate program.

Affiliate Coupon Strategies – How to Minimize Cart Leakage and Profit Reduction

Most often criticisms on implementing coupon for affiliates revolve around customer’s possibly seeing a coupon box on the check-out screen, and leaving the shopping cart to go out and search for a coupon. This causes the merchant to risk losing the sale (as the customer has left the shopping cart), and also possibly a reduction in profit as they get a coupon they weren’t aware of before making the decision to purchase. There are several strategies a merchant can employ to guard against this. This is an excerpt. To read the full article please visit: Affiliate Program Management Blog – How Read More…

Mac Software Tools Used for Affiliate Program Management (Data Analysis)

Most of the team here at AMWSO are traditional Windows users (despite my efforts to show them the light) I (Dave) am a big-time fan of Apple and a Mac user. I wanted to discuss some of the programs and apps I use on a daily basis in my workflow for affiliate program management. My most frequently used app would be the browser (as probably is the case with many in the performance marketing industry). I switch most often between Apple’s Safari and Google’s Chrome. No particular reason for switching back and forth, I just can’t settle on which I Read More…

Affiliate Program Health Pt. 2

Last post I offered that an affiliate program would be a healthier overall program if the affiliate program manager was able to attract and focus on a number of smaller sale volume affiliates rather than just focus on “heavy hitter” super affiliates. It’s true that the best “bang for the buck” is to get these high volume producers into your program, there are a few reasons why it could hurt the program in the long term. Consider- The super affiliate decides for some reason they no longer want to focus on or even work with your program. The reasons this Read More…

The Future for Affiliate Marketing Pt.1

We are approaching the beginning of a huge potential disruption in performance/affiliate marketing. Now, as with any disruption, there is tremendous opportunity for those that recognize the shift early, and are able to react and adapt to it. Consider that more and more people are shifting to online/digital means to get their content, be it video content, audio content (podcasts), or written content. Advertising spending and revenue is growing for digital, but perhaps not as fast as it could be growing. People dislike advertising. There are far too many scams and also we’ve persisted far too long with low quality, Read More…