Coupon Cannibals?

No not coupons that eat other coupons, but rather the channel that potentially eats into your other channels. While some may argue that coupons on the whole can damage a companies brand, in fact the issue is generally not with coupons, but with how they are used by some marketing partners. When used well they can be great way to boost conversion rates or add another positive touch to the sales process, but on the flip side they can easily be used as  bait to interfere with your sales from other marketing channels. Coupons and coupon sites are a hot Read More…

What Australian businesses can do to win back their customers.

This is the second in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at couponing and price comparison engines.This new article takes a look at what looks at what Australian businesses can do to win back their customers from international retailers and was written by Ashley Howe from the Australian site Flipit. With many Australians shopping online with international retailers, the question of whether or not the Goods and Services Tax threshold of $1000 will be lowered is making big news. Reducing the GST could mean that an international internet purchases could Read More…

Increases : Commission vs Consumer Offer

One of the top requests an affiliate program manager is likely to receive on any given day is, “Can I get a bigger commission“.  And certainly it’s a question worth asking because it’s rare that the program manager doesn’t have a few percentage points available over what the baseline offer presents. For partners that are making sales and bringing in good business, well who’s going to say no to them! It takes a brave program manager to say no to that! Getting that bigger commission may involve a bit of positional trading, bump the brand up a slot to get Read More…

Couponing and Coupons in Australia.

This is the first in a series of articles taking a look at affiliate marketing in Australia. This first article takes a look at couponing and price comparison engines, and was written by Ashley Howe from the Australian site Flipit. When you think about the best markets for coupon codes, Australia is not a country which immediately springs to mind. Countries like the US and the UK have a huge market for coupons, but Australia is lagging behind. Research conducted by DGM in 2013 has shown that comparison engines are ranked as the most popular type of affiliate marketing in Read More…

Affiliate Coupon Strategies – How to Minimize Cart Leakage and Profit Reduction

Most often criticisms on implementing coupon for affiliates revolve around customer’s possibly seeing a coupon box on the check-out screen, and leaving the shopping cart to go out and search for a coupon. This causes the merchant to risk losing the sale (as the customer has left the shopping cart), and also possibly a reduction in profit as they get a coupon they weren’t aware of before making the decision to purchase. There are several strategies a merchant can employ to guard against this. This is an excerpt. To read the full article please visit: Affiliate Program Management Blog – How Read More…