Datafeed Best Practices

Brian from ShareaSale.com put together a nice file that covers the structure of the SAS data feed as well as offering a few tips on managing a food feed. While the format tips are specific to the SAS feed , the tips can be applied to any data feed that you are setting up for your affiliates. Product Datafeed Best Practices Datafeeds account for a full 5-10% of all conversions tracked on ShareASale… which means that if you aren’t providing your Affiliates a detail-rich datafeed with which to work, you are leaving sales on the table. Here are a few Read More…

Preparing for Holidays with EachBuyer

I don’t believe you can ever start preparing too early for a holiday, making bookings, planning trips, getting visas sorted out and all that goes with it. The same is pretty much true for affiliate marketing and preparing for holidays or events online. You need to have a good idea of what you are going to promote, where the traffic to promote that item is going to come from, where you are going to send that traffic to see it converted into sales. This can mean a wide range of conversion tests being done as well as negotiating with merchants Read More…

Commission Junction Damaging the Future of Affiliate Marketing!

If you’re an affiliate marketer or read affiliate blogs, then you must have heard that Spybot Search and Destroy is now immunizing it’s users against CJ links. Any Spybot user using this immunization feature will be lead to an error page after clicking a CJ link. No chance for a sale to be made for the affiliate, no affiliate cookie is ever set. CPA-Affiliates wrote a blog article breaking this story and Shoemoney also wrote a nice follow-up. In the comments many people call on CJ to “fight against the Spybot program” or address / correct this issue with Spybot. I suggest Read More…

Response to a Forbes Piece of Marketing Tactics That Are “Free”

I caught this article an couple days ago in Forbes {http://www.forbes.com/sites/kateharrison/2012/07/17/5-marketing-tactics-that-cost-almost-nothing/} mentioning affiliate marketing and also Pinterest (I just wrote a post discussing affiliate marketing strategies and tactics for Pinterest. The article touches on affiliate marketing as a marketing tactic that costs almost nothing to pursue. I felt it necessary to respond in a post of my own on the idea that starting and managing a successful affiliate program is free and easy. Please take a look at my full post with more realistic thoughts on the potential costs associated with starting an affiliate program.

Merchant Affiliate Programs, Affiliate Program Managers and FTC Endorsement Compliance

A couple of years ago there was a huge firestorm of activity and buzz within the affiliate industry about renewed FTC guidelines regarding compliance for disclosing endorsements. In a nutshell, the FTC stated that anyone who endorsed a product/service through media (be in TV, radio, print, or online), and received some kind of compensation for that endorsement should disclose the relationship the endorser has with the product seller (or merchant). This article seeks to give a quick review of if and when a disclosure statement is needed by affiliates, and what the potential impact is for a merchant who doesn’t Read More…