EPPS Launches ISO B2B Affiliate Program Through CJ.com

Launching with AMWSO on Commission Junction, this exciting B2B affiliate program partnership opportunity has the following key features. Cookie Tracking (Return Days): 120 Days Pay Per Call: Yes [Standard Rate: $15 Per Lead] Pay Per Lead [Form-Fill]: Yes [Standard Rate: $5 Per Lead] Pay Per Sale: Yes [Standard Rate: 10% Commission] Coupons/Deals: Contact the affiliate manager Dynamic Rich Media Links: Contact the affiliate manager PPC / SEO Keywords: Contact the affiliate manager High Quality Content: Contact the affiliate manager Video for Affiliate Marketing: Contact the affiliate manager To enroll in the EPPS B2B Affiliate Program, please click here, or contact Read More…

An Affiliate Program Can Be A Competitive Advantage

A well-crafted and managed affiliate program will spread your brand to people who WILL be shopping for your product (or type of product) and are not familiar with your company. One of the largest categories of affiliate sites include coupon and deal sites. It’s an important strategic decision for an merchant to decide whether or not to offer coupons. Let’s address a couple of pro-coupon site points that can lead to a competitive advantage. A potential customer surveying a coupon site for a deal on product XYZ could see your offering side by side with a competitor and decide to visit your Read More…

The Future of Affiliate Marketing Pt.2

The age of anonymity and privacy are done. Facebook, Google+ and social media have pretty much seen to that. It’s easy now to track down who and what a person is all about. This can be an advantage for business and for affiliates. Now is the time for publishers to really focus on building quality content for their visitors, and building a community with their visitors. This was theTRUE purpose that affiliate marketing was developed for. Building content/community and sharing products or services with that community and giving them a means to support a publisher’s endeavor. Consider: People love to get recommendations. Despite how Read More…

Text Links vs. Banner Ads

As an affiliate manager, I’m often asked, “Which convert better: text links or banners?” At first glance, the most obvious answer it text links. Glancing at a report or statistics will reveal that most of the time text links do convert better than banner ads. However, there’s more to the story than just that. I believe it has to do with how text links are used as opposed to banners that contribute greatly to the higher conversion / success rate. Consider for a moment how text links are employed as opposed to banners. Let’s first take a look at how Read More…