An Affiliate Program Can Be A Competitive Advantage

A well-crafted and managed affiliate program will spread your brand to people who WILL be shopping for your product (or type of product) and are not familiar with your company. One of the largest categories of affiliate sites include coupon and deal sites. It’s an important strategic decision for an merchant to decide whether or not to offer coupons. Let’s address a couple of pro-coupon site points that can lead to a competitive advantage. A potential customer surveying a coupon site for a deal on product XYZ could see your offering side by side with a competitor and decide to visit your Read More…

Strategies for Conversions through Effective Affiliate Landing Pages – Part 2 (Directing Visitors Who Want to Buy)

In Strategies for Affiliate Landing Pages Part 1 we discussed the idea of a value added landing page, talked about two types of site visitors, and discussed strategies for designing a landing page for early buying cycle visitors. Now, I’d like to discuss strategies for those buyers who know exactly what they want to purchase. You can usually identify these buyers by how they are arriving at your site. If they’ve used exact product names, or very specific keywords, then you can generally assume that they have already narrowed down their choice to this specific product. Now it’s all a matter of Read More…

Strategies for Conversions through Effective Affiliate Landing Pages – Part 1

Well there was a lot of hubbub that came out of he Affiliate Summit and Jason Calacanis’ keynote talk. He called affiliates to the table, especially those with what he termed “thin landing pages.” The warning that he sounded, is that some bad affiliates are polluting the well for everyone. Granted, deceptive landing pages, cookie stuffing, deceptive redirection, misleading offers, etc., are polluting the well, however thin landing pages really are just poor business execution. Affiliates aren’t paid on clicks, they are paid only when the sale is made, so if affiliates do not send pre-sold or targeted traffic to Read More…

Performance Marketing Support Group re-launches Monthly Teleconference for Internet Retailers and Marketing Professionals

Every 3rd Wednesday of the month, at 4:00pm Eastern Time, Allan Dick from Vintage Tub & Bath and Jeff Molander host a conference call to help e-marketing and e-commerce professionals find solutions to any issues or problems faced on a daily basis. Issues are discussed amongst peers, and advice will be offered from industry experts on the call. This is a great opportunity to hear what your peers are facing, and listen to new insights on solutions to problems. The call on February 20th will center around the debate on how to balance paid search with affiliate marketing strategies. We at AMWSO are certainly Read More…

Digging Deeper into the Affiliate Webspace with Syntryx

Affiliate marketing companies are starting to wake up to Syntryx, the game-changing data analysis tool that’s been on the scene for over a year. A powerful data collection and mining tool, Syntryx allows users to scour the web sphere for high performing existing affiliates and potential affiliate targets. What does Syntryx do? The great thing about Syntryx: it is actually a search engine and web crawler. It crawls the web with an eye out for things affiliate recruiters, media buyers, and SEO experts would be specifically looking for. However, that’s only part of the value, once all of the data is Read More…