What’s new in Affiliate Marketing at AMWSO.

It’s been a while since we posted an updated, and with lots happening over the past month I decided it was about time I posted a brief note. So, kicking off this month we welcome a new member to the team, Colin Healy a long time member of the affiliate marketing community, and pretty much a lifetime member over at ABW. Colin has joined AMWSO.net and he’ll be taking on the Bodyfactory.com affiliate program. We’ll have updates there very soon along with new product videos, best seller information and insights into seasonal sellers. We’ve also seen the launch of a Read More…

Performance Marketing and Travel in 2012

Two articles, one about the Thailand Tourism Department spending money to promote Thailand for weddings and honeymoons, medical tourism and golfing, the other a Forrester Research report for Rakutan that had a section about the potential in the travel space for affilaites, spurred me to write my own thoughts on Travel and Affiliates in 2012. There is a ton of opportunity for an affiliate, despite the big guys spending gobs of money, if you can move on certain niches. I discuss my throught here: Travel and Performance Marketing in 2012.

Merchant Affiliate Programs, Affiliate Program Managers and FTC Endorsement Compliance

A couple of years ago there was a huge firestorm of activity and buzz within the affiliate industry about renewed FTC guidelines regarding compliance for disclosing endorsements. In a nutshell, the FTC stated that anyone who endorsed a product/service through media (be in TV, radio, print, or online), and received some kind of compensation for that endorsement should disclose the relationship the endorser has with the product seller (or merchant). This article seeks to give a quick review of if and when a disclosure statement is needed by affiliates, and what the potential impact is for a merchant who doesn’t Read More…

Mac Software Tools Used for Affiliate Program Management Pt. 3 (Email, Contact Management and Communication)

I’m always looking for a good way for effective contact management with affiliates. Right now, I use a combination of just the regular Mac OS Mail app and Google Mail for Apps. My AMWSO email address is through Google Apps right now. Anytime I have an email account for a client, I either forward it to my main AMWSO account, or simply have Google retrieve mail from the POP of the client mail account. This way I have one place for all of my affiliate contact mails. The Google search in mail is great for tracking down certain affiliate contacts, but I Read More…

Affiliate Program Health Pt. 2

Last post I offered that an affiliate program would be a healthier overall program if the affiliate program manager was able to attract and focus on a number of smaller sale volume affiliates rather than just focus on “heavy hitter” super affiliates. It’s true that the best “bang for the buck” is to get these high volume producers into your program, there are a few reasons why it could hurt the program in the long term. Consider- The super affiliate decides for some reason they no longer want to focus on or even work with your program. The reasons this Read More…