Affiliates and Merchants Working Together

I’d like to relate a story, that was actually part of the inspiration to write about split-testing affiliate pages a few days ago. One of the previous merchant’s programs I was managing was doing pretty well as far as sales. We had solid growth across the program with productive value-adding affiliates. One of those affiliates however, one who I had a prior relationship with, felt that we could be doing better. He’d observed that the traffic he was sending us should probably be converting at a higher level. It WAS converting, but he was expecting a >5% conversion rate, since the traffic Read More…