What’s new in Affiliate Marketing at AMWSO.

It’s been a while since we posted an updated, and with lots happening over the past month I decided it was about time I posted a brief note. So, kicking off this month we welcome a new member to the team, Colin Healy a long time member of the affiliate marketing community, and pretty much a lifetime member over at ABW. Colin has joined AMWSO.net and he’ll be taking on the Bodyfactory.com affiliate program. We’ll have updates there very soon along with new product videos, best seller information and insights into seasonal sellers. We’ve also seen the launch of a Read More…

Affiliate Management Days

Since Geno kicked off his Affiliate Management Days events an ever increasing cast of experts have lined up to help new affiliate managers get to grips with the Industry. The Affiliate Management Days San Francisco 2015 is certainly aiming to keep that going with an impressive roll call of experts in a range of fields. The event will focus on a range of topics including but not limited to; Affiliate recruitment techniques Communication with affiliates Affiliate marketing analytics Affiliate marketing fraud Role of affiliate networks Landing page & conversion optimization Compliance policing & enforcement Legislative issues & challenges Mobile and affiliate marketing Tracking Read More…

Affiliate Marketing: Outbound Versus Inbound Marketing

The Internet has changed the face of marketing irreversibly, which you may find surprising if you’re accustomed to working with traditional methods of advertising. One of the main differences between online advertising is that the focus has shifted toward inbound marketing rather than traditional marketing. Social networking, search engine optimization and direct referrals are all types of inbound marketing according to SEOMoz while pop ups, radio and TV spots and even billboards are types of outbound marketing. Stuart McHenry, a self-proclaimed SEO expert points out that inbound marketing provides information that consumers are actively seeking. Affiliates can use both methods to convert consumers, earning Read More…

How not to write an affiliate recruitment email.

Every now and again we get an affiliate outreach email to our email, usually nothing to shout about, but the one I received last weekend stood out so much that it just shouted out for attention, it was that bad. It was the ultimate blue print of how not to write an affiliate recruitment email. Firstly though what did it do right; It gave a brief and clear break down of the offer It was short. Yes that’s about it, so what did it do wrong; Targeting. If you’re going to send an email to someone in the hope or expectation Read More…

15 Things to do before you launch an affiliate program

On the surface launching an affiliate program looks like one of the simplest and cheapest ways to get your brand out in front of consumers and buyers. After all how hard can it be? Sign up with one of many of the cheap affiliate networks ( or even for free on a revenue share only basis ) , add a script to your check out page, throw up a few banners, then sit back and let the sales roll in….and 14 or so years ago it was that easy, though cheap networks were rather rare at that time. Back to Read More…