Affiliate Recruitment Emails – What Affiliates Want to See.

Best Practices for Recruiting Affiliates. Our previous article on how not to write an email asking an affiliate to join your affiliate program ended up with us receiving a request from a partner to include an article on what they would like to see in such emails, so, the following is a guest article from one of the AMWSO Partners on what they expect , and like, to see in affiliate recruiting emails that they receive from merchants. Personalization Your affilate recruitment emails are likely to get a much better response if you include a degree of personalization. They should Read More…

Affiliates and Merchants Working Together

I’d like to relate a story, that was actually part of the inspiration to write about split-testing affiliate pages a few days ago. One of the previous merchant’s programs I was managing was doing pretty well as far as sales. We had solid growth across the program with productive value-adding affiliates. One of those affiliates however, one who I had a prior relationship with, felt that we could be doing better. He’d observed that the traffic he was sending us should probably be converting at a higher level. It WAS converting, but he was expecting a >5% conversion rate, since the traffic Read More…

Appeal to an International Audience

There is a key area in digital commerce where affiliates can fill an important role that is often neglected by merchants. That role: reaching people in other languages besides English. Just in the United States alone we can see the numbers for the top ten languages used in the States: English – 215 million Spanish – 28 million Chinese languages – 2.0 million + (mostly Cantonese speakers, with a growing group of Mandarin speakers) French – 1.6 million German – 1.4 million (High German) + German dialects like Hutterite German, Texas German, Pennsylvania German, Plautdietsch Tagalog – 1.2 million + Read More…

International Merchants Appealing to North American Audience

Affiliate Marketing is fairly established in the UK and Japan, and growing across Europe. Australia also has a growing affiliate marketing community. There’s tremendous affiliate activity in the Gaming/Gambling sector outside of the United States. In my last post, I wrote about how domesticmerchants can leverage their affiliate program to reach an international audience. This week, I’d like to propose that the reverse is also true. Affiliate Marketing allows for a great opportunity for international merchants to reach a customer base in the United States. Perhaps you’re a t-shirt / clothing / club ware merchant in Ibiza, Spain, or a Read More…