Case Study: Retail success in Australia, and what you can learn from it.

This is the third in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at  “What Australian businesses can do to win back their customers.” This new article takes a look at a Case Study of Retail success in in Australia and was written by Ashley Howe from the Australian site Flipit. Crazy Sales is an eCommerce store that gives their customers a discount of between 30%-80% off of retail prices on everything from appliances, to fitness products. They are able to do this because they source their products directly from manufacturers, Read More…

Coupon Cannibals?

No not coupons that eat other coupons, but rather the channel that potentially eats into your other channels. While some may argue that coupons on the whole can damage a companies brand, in fact the issue is generally not with coupons, but with how they are used by some marketing partners. When used well they can be great way to boost conversion rates or add another positive touch to the sales process, but on the flip side they can easily be used as  bait to interfere with your sales from other marketing channels. Coupons and coupon sites are a hot Read More…