Sued for cancelled Coupon

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This story caught my eye¬†and while I initially chucked, and doubt they will win, I did start to wonder about “what if they win” , how could this effect coupon sites and merchants issuing coupons online where things are far more fluid and the validity of coupons can change quite swiftly or be removed from the database… or even forgotten to add to the database.

Then there’s a question of, could coupon sites become responsible for ensuring they are promoting valid coupons, guilty of false advertising if they are not. Could start off an interesting chain of events if the case wins.