One of the Best Marketing Books of 2005


Jack Covert. president and founder of 800-CEO-Read, recently gave a very positive review of “Bag the Elephant! How to Win and Keep Big Customers” by Steve Kaplan, hailing the book “One of the Best Marketing Books of 2005″.

The full article, which headlines Steve Kaplan’s book over Seth Godin, can be found on MarketingProfs here.

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