Coupon Strategies – Types of Discounts and Coupons for your Affiliate Program

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In my previous post on Why to Use Coupons With Your Affiliate Program we looked at the reasons coupons could be a win-win-win strategy for merchants, affiliates and shoppers. Now let’s take a look at discount and coupon tactics to employ when creating and distributing coupons.

When coming up with coupons, it’s important to keep in mind the tactical goal you wish to achieve. Let’s take a look at a few possible goals.