Here’s something I ponder on and push my team on.
“When do Affiliates stop working on Christmas, when is it too late to send core info to opur partners?”
My personal thinking has always been that our partners need to have all our Christmas info in their hands by the end of October by the latest and after that it’s all about re-enforcing that info and building on it.
However this thought process was in part based on the fact that search engines used to be a lot slower to index and update. Are affiliates able to launch into Christmas later now? When is the day when everyone looks at their site and says “Yup it’s too late now Christmas is over?”