Case Study: Retail success in Australia, and what you can learn from it.

Crazy Sales Australia
This is the third in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at  What Australian businesses can do to win back their customers.” This new article takes a look at a Case Study of Retail success in in Australia and was written by Ashley Howe from the Australian site Flipit.

Crazy Sales is an eCommerce store that gives their customers a discount of between 30%-80% off of retail prices on everything from appliances, to fitness products. They are able to do this because they source their products directly from manufacturers, they buy in bulk, there are no intermediaries, and they sell over the internet.

It is one of our most successful stores at Flipit but this is not only because they offer such great prices.

So, what makes them stand out from their competitors?

Crazy Sales shows you exactly how much of a discount you are getting on the retail price: On almost every single product that they sell, Crazy Sales has the savings on the retail price clearly marked, and they also tell you if it’s in the sale. This means people are very aware that they are getting the best deal on their product, and they are unlikely to be able to beat it.

Reward program: Crazy Sales has a reward programme where you earn one point for every dollar you spend. The value for the customer is less, but still worth it – 1,000 points equals $10. Offering a reward programme goes a long way with customers who are already getting a great deal. Everyone likes to feel like they are getting something extra from the shop they are buying from, and offering points for each purchase encourages loyalty.

Crazy Sale of the day: Every day Crazy Sales has one item which is on sale for 24 hours only. If the customer doesn’t buy now, they will miss out on the bargain price. This encourages people who are thinking about purchasing into taking action, and making the purchase. It plays on a visitors emotions because they don’t know if they are likely to get that product at the same price again, triggering them to make a purchase.

Coupon codes: Crazy sales offers extra discounts using coupon codes. They don’t just do this occasionally – they have at least one active coupon code available all the time. Because Crazy Sales  customers know this, they are always on the hunt for these coupon codes.

The other thing that they do is give publishers exclusive coupon codes, which means our visitors know to check on our site first for Crazy Sales coupon codes, because they won’t find these anywhere else, and because these are often higher value it is more likely to promote a prompt sale.

User-generated reviews of products: This is one of Crazy Sales major selling points. Many people look for social proof that the product they are buying is good, and by allowing your users to rate a product means that your customers will feel like they are getting the best option for their price range, and the good reviews mean that they will be more likely to buy.

Great social media skills: Crazy Sales are very active on their facebook page. They have 31,737 likes, and post regularly.  They inform customers about their sales, but they also use cute animal pictures to push people towards their site. For example, posting a picture of a grumpy looking cat on a Monday, with the line ‘The best day to just stay in bed’ with a link to the Crazy Sales bedding department is more likely to generate clicks, than just a link about bedding.

Regularly taking stock of what your competitors are doing is so important, in order for you to grow as a business. It’s also important to look at shops outside of your target market to see if you can learn something valuable from them. What are they doing right? What could they improve on? How can I use this in my business to generate more sales? This is what separates the most successful shops from the others.

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