Blog Ideas for the Iolo Affiliate Program

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Some people really amaze me! They manage to create daily quality content for their blogs and web sites. While I, and I believe most other folks, generally feel pretty good if we add one or two new articles each week. Maybe one day I’ll hit the dizzy heights of something new and worth reading every day, but until then a couple a week is still good progress. So this week I thought I’d offer some help for anyone running a tech, PC or software focused blog with a few ideas on topics you could focus on for promoting iolo and Read More…

Increases : Commission vs Consumer Offer

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One of the top requests an affiliate program manager is likely to receive on any given day is, “Can I get a bigger commission“.  And certainly it’s a question worth asking because it’s rare that the program manager doesn’t have a few percentage points available over what the baseline offer presents. For partners that are making sales and bringing in good business, well who’s going to say no to them! It takes a brave program manager to say no to that! Getting that bigger commission may involve a bit of positional trading, bump the brand up a slot to get Read More…

YouTube Marketing

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I was chatting with a colleague of mine the other day and he was going on about the potential for marketing and monetizing YouTube videos. In affiliate marketing we’ve seen an increase in the use of, and effectiveness of videos to drive traffic and very high conversion, especially when detailed product reviews are being used. However I had to admit I hadn’t spent a lot of time looking at the video marketing beyond that. So I was rather happy to come across Matt Woodward’s recent set of articles that cover YouTube Marketing in depth! YouTube Marketing & Optimization Part 1 Read More…

Datafeed Best Practices

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Brian from ShareaSale.com put together a nice file that covers the structure of the SAS data feed as well as offering a few tips on managing a food feed. While the format tips are specific to the SAS feed , the tips can be applied to any data feed that you are setting up for your affiliates. Product Datafeed Best Practices Datafeeds account for a full 5-10% of all conversions tracked on ShareASale… which means that if you aren’t providing your Affiliates a detail-rich datafeed with which to work, you are leaving sales on the table. Here are a few Read More…

Preparing for Holidays with EachBuyer

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I don’t believe you can ever start preparing too early for a holiday, making bookings, planning trips, getting visas sorted out and all that goes with it. The same is pretty much true for affiliate marketing and preparing for holidays or events online. You need to have a good idea of what you are going to promote, where the traffic to promote that item is going to come from, where you are going to send that traffic to see it converted into sales. This can mean a wide range of conversion tests being done as well as negotiating with merchants Read More…