Case Study: Retail success in Australia, and what you can learn from it.

Crazy Sales Australia

This is the third in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at  “What Australian businesses can do to win back their customers.” This new article takes a look at a Case Study of Retail success in in Australia and was written by Ashley Howe from the Australian site Flipit. Crazy Sales is an eCommerce store that gives their customers a discount of between 30%-80% off of retail prices on everything from appliances, to fitness products. They are able to do this because they source their products directly from manufacturers, Read More…

Affiliate Marketing and Crowd Funding.

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Over the past couple of years a number of Crowd Funding sites have launched affiliate programs for their platforms, most of them have focused on using affiliate partners to bring in new projects to their networks. On the whole, from what I have seen, this has not worked out. This is primarily due to one core fact that these sites have missed. Affiliates want to be paid for the marketing they do, notmaybe paid. The majority of crowd funding sites are running affiliate programs on the basis of “referring a new project” and then paying the affiliate “if” that project Read More…

When should you work with multiple affiliate networks.

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Earlier this week Adam Riemer put out a great article on whether a merchant should launch their Affiliate Program on multiple Affiliate Networks. He considered a wide range of view points, along with some positive and negative impact items. The overall view point offered was, that it generally isn’t a good idea to do so. Should You Launch Your Affiliate Program on Multiple Networks? Launching Affiliate Programs on multiple Affiliate Networks? A common question for Merchants who are new to Affiliate Marketing is “Should I launch my Affiliate Program on multiple Affiliate Networks?”. There are many reasons why Merchants may Read More…

Coupon Cannibals?

5perc

No not coupons that eat other coupons, but rather the channel that potentially eats into your other channels. While some may argue that coupons on the whole can damage a companies brand, in fact the issue is generally not with coupons, but with how they are used by some marketing partners. When used well they can be great way to boost conversion rates or add another positive touch to the sales process, but on the flip side they can easily be used as  bait to interfere with your sales from other marketing channels. Coupons and coupon sites are a hot Read More…

What Australian businesses can do to win back their customers.

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This is the second in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at couponing and price comparison engines.This new article takes a look at what looks at what Australian businesses can do to win back their customers from international retailers and was written by Ashley Howe from the Australian site Flipit. With many Australians shopping online with international retailers, the question of whether or not the Goods and Services Tax threshold of $1000 will be lowered is making big news. Reducing the GST could mean that an international internet purchases could Read More…