Response to a Forbes Piece of Marketing Tactics That Are “Free”

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I caught this article an couple days ago in Forbes {http://www.forbes.com/sites/kateharrison/2012/07/17/5-marketing-tactics-that-cost-almost-nothing/} mentioning affiliate marketing and also Pinterest (I just wrote a post discussing affiliate marketing strategies and tactics for Pinterest. The article touches on affiliate marketing as a marketing tactic that costs almost nothing to pursue. I felt it necessary to respond in a post of my own on the idea that starting and managing a successful affiliate program is free and easy. Please take a look at my full post with more realistic thoughts on the potential costs associated with starting an affiliate program.

Performance Marketing and Travel in 2012

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Two articles, one about the Thailand Tourism Department spending money to promote Thailand for weddings and honeymoons, medical tourism and golfing, the other a Forrester Research report for Rakutan that had a section about the potential in the travel space for affilaites, spurred me to write my own thoughts on Travel and Affiliates in 2012. There is a ton of opportunity for an affiliate, despite the big guys spending gobs of money, if you can move on certain niches. I discuss my throught here: Travel and Performance Marketing in 2012.

Pinterest, Affiliates and Your Affiliate Program

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There’s been quite a bit written about how affiliate are using and can use Pinterest, but I wanted to lend my voice to review and possibly add a few new thoughts and observations. I’ll cover the basics pretty quickly. Also, want to make a quick note that some have used it quite effectively as a marketing tool, and some haven’t been able to get any traction. Your mileage may vary, but it’s worth exploring and considering none the less. For affiliates, and for merchants with affiliate programs, Pinterest can be a great tool to generate traffic, create social markers, improve Read More…

Merchant Affiliate Programs, Affiliate Program Managers and FTC Endorsement Compliance

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A couple of years ago there was a huge firestorm of activity and buzz within the affiliate industry about renewed FTC guidelines regarding compliance for disclosing endorsements. In a nutshell, the FTC stated that anyone who endorsed a product/service through media (be in TV, radio, print, or online), and received some kind of compensation for that endorsement should disclose the relationship the endorser has with the product seller (or merchant). This article seeks to give a quick review of if and when a disclosure statement is needed by affiliates, and what the potential impact is for a merchant who doesn’t Read More…

Affiliate Coupon Strategies – The Issue of Invalid and Unauthorized Coupons

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One of the strongest tools an affiliate program manager has in their toolbox are custom and vanity coupon codes. Once you do start providing custom coupon codes, sometimes you will find an issue with those codes finding their way to other affiliate sites. Either the affiliate hosting the “unauthorized” code for their site might be unscrupulous, or perhaps they provide a mechanism for visitors to add their own codes they’ve found. This will frustrate the high-value affiliate you originally provided the code for, as they look to you to monitor and prevent this from occurring. This article will provide some advice and Read More…