Affiliates and Merchants Working Together

I’d like to relate a story, that was actually part of the inspiration to write about split-testing affiliate pages a few days ago. One of the previous merchant’s programs I was managing was doing pretty well as far as sales. We had solid growth across the program with productive value-adding affiliates. One of those affiliates however, one who I had a prior relationship with, felt that we could be doing better. He’d observed that the traffic he was sending us should probably be converting at a higher level. It WAS converting, but he was expecting a >5% conversion rate, since the traffic Read More…

Appeal to an International Audience

There is a key area in digital commerce where affiliates can fill an important role that is often neglected by merchants. That role: reaching people in other languages besides English. Just in the United States alone we can see the numbers for the top ten languages used in the States: English – 215 million Spanish – 28 million Chinese languages – 2.0 million + (mostly Cantonese speakers, with a growing group of Mandarin speakers) French – 1.6 million German – 1.4 million (High German) + German dialects like Hutterite German, Texas German, Pennsylvania German, Plautdietsch Tagalog – 1.2 million + Read More…

International Merchants Appealing to North American Audience

Affiliate Marketing is fairly established in the UK and Japan, and growing across Europe. Australia also has a growing affiliate marketing community. There’s tremendous affiliate activity in the Gaming/Gambling sector outside of the United States. In my last post, I wrote about how domesticmerchants can leverage their affiliate program to reach an international audience. This week, I’d like to propose that the reverse is also true. Affiliate Marketing allows for a great opportunity for international merchants to reach a customer base in the United States. Perhaps you’re a t-shirt / clothing / club ware merchant in Ibiza, Spain, or a Read More…

Commission Junction Damaging the Future of Affiliate Marketing!

If you’re an affiliate marketer or read affiliate blogs, then you must have heard that Spybot Search and Destroy is now immunizing it’s users against CJ links. Any Spybot user using this immunization feature will be lead to an error page after clicking a CJ link. No chance for a sale to be made for the affiliate, no affiliate cookie is ever set. CPA-Affiliates wrote a blog article breaking this story and Shoemoney also wrote a nice follow-up. In the comments many people call on CJ to “fight against the Spybot program” or address / correct this issue with Spybot. I suggest Read More…

Outsourced Affiliate Program Management vs.Digital Marketing Generalists

Often times companies dump setting up and running an affiliate program into the lap of their other digital marketing staff. Regardless if that staff members expertise lies with SEO, or paid search or CPM ad-buying, they are left with the task of creating an effective affiliate program. In this article I discuss hiring an outsourced affiliate program manager as an option, and the pros and cons associated with outsourced affiliate program management.