Is Affiliate Management Right For Your Business?

Mind map of Affiliate Marketing and all related online traffic sources.

There is only so much you can do in a day. From managing employees to overseeing daily operations, most business owners struggle with lack of time. Whether you sell products to a global market or services to your region, eventually you will need to consider hiring help.

The same is also true for your online marketing efforts.

One highly effective method of generating targeted traffic and increasing sales to your business is using affiliate programs. These programs allow affiliates to start promoting your products or services for a commission. While these are fairly straightforward to create, managing them is much more resource intensive.

The following are when you should consider using outsourced management.

1. The Business is Growing

Time is limited and how you spend it matters. Affiliate management is one area that offers huge returns with strategic implementation. The time spent managing your affiliates could easily be spent elsewhere to grow your business even further.

Affiliate managers are responsible for:

  • Conducting market research
  • Recruiting affiliates
  • Maintaining resources
  • Developing marketing strategies
  • Monitoring campaigns

Managing all these on your own is a full-time job in itself. If your business is growing, then investing in affiliate management has the potential to offer higher returns while freeing up more of your time. This is a much more cost effective solution instead of handling these tasks yourself.

2. The Affiliate Program is Not Producing Results

Signing up for an affiliate program is easy and there are numerous free programs available for business owners to get started with right away. But having an affiliate program is still no guarantee for success and the likelihood of failure is high.

The truth is that affiliate programs need to be properly managed and have incentives for affiliates to join. If you have an affiliate program that is not producing results, it may be time to consider other alternatives. Affiliate management companies have the resources to implement a successful marketing plan for your business.

3. Affiliates Are Not Generating Revenue

Recruiting affiliates is not the hard part. You could have hundreds, even thousands of affiliates and still not see any increase in revenues if they are not actively promoting your products or services. This is a common challenge for many business owners.

One way to help affiliates succeed is to actively develop new marketing and support materials. This can include:

  • Template sites
  • Content support
  • Marketing tools
  • Monthly newsletters
  • Banners
  • Coupons
  • Contests

Creating these types of materials is highly effective for retaining existing affiliates and giving them the resources to do well. An experienced affiliate management company will also often have access to a network of proven affiliates to work with.

Conclusion

One area that business owners struggle with is growth. Leveraging the expertise of an affiliate management is one of the best ways to actively recruit affiliates to generate targeted traffic for your business. Affiliate managers generally work on all major affiliate networks including Commission Junction, ShareaSale, Linkshare, and more.

If your business is not seeing results with its affiliate program, then investing in affiliate management could very well be the best decision you make.