One of the strongest tools an affiliate program manager has in their toolbox are custom and vanity coupon codes. Once you do start providing custom coupon codes, sometimes you will find an issue with those codes finding their way to other affiliate sites. Either the affiliate hosting the “unauthorized” code for their site might be unscrupulous, or perhaps they provide a mechanism for visitors to add their own codes they’ve found. This will frustrate the high-value affiliate you originally provided the code for, as they look to you to monitor and prevent this from occurring.
This article will provide some advice and tips for minimizing and controling unauthorized coupon use. To read the full article, please visit AMWSO Affiliate Program Management – Controlling Unauthorized Coupon Use