Most often criticisms on implementing coupon for affiliates revolve around customer’s possibly seeing a coupon box on the check-out screen, and leaving the shopping cart to go out and search for a coupon. This causes the merchant to risk losing the sale (as the customer has left the shopping cart), and also possibly a reduction in profit as they get a coupon they weren’t aware of before making the decision to purchase.
There are several strategies a merchant can employ to guard against this.
This is an excerpt. To read the full article please visit: Affiliate Program Management Blog – How to Minimize Cart Leakage and Profit Reduction