Affiliate programs are highly effective online strategies for driving targeted traffic to your site. Affiliates can sign up to your program and start promoting your products or services for a commission. This benefits both parties as it helps your business:
- Leverage a network of affiliates
- Reach a wider audience
- Sell more products
- Increase brand awareness
But it should also not be your only marketing strategy, affiliate marketing, like any marketing strategy works best when used side by side with other strategies.
The online landscape has gotten increasingly competitive. The constant algorithm changes from Google means that business owners need to take a more integrated approach with their marketing. Affiliate management services combined with other online marketing strategies can produce even better results.
The following are online marketing strategies that will further strengthen your brand and attract more customers as a result.
Search Engine Optimization
Despite all the new algorithm updates, SEO is still an effective marketing strategy to improve visibility in the search engines. Higher rankings ultimately means more targeted traffic. Improving rankings starts with the following two areas.
On-page SEO involves optimizing factors on the website itself including the:
- Title tags
- Meta descriptions
- Site structure
Google has always strived to deliver the most relevant results for a search query. The more relevant your pages, the better chance it has of ranking high. Optimizing these factors above will help make your pages more relevant.
Off-page SEO refers primarily through external factors that are used to assess the popularity of a website and where it should rank.
These factors include:
- Social shares
Building links from relevant sources and leveraging social media are one of the most effective ways to improve rankings. SEO offers a reliable marketing strategy with high returns. But content marketing is what ultimately brings everything together.
Quality standards for content have drastically changed. The Google Panda and Penguin algorithm updates were primarily focused on deliver even more relevant results. Websites that used questionable tactics or low quality content to manipulate rankings were penalized.
But these changes also meant good news.
Business owners willing to invest in a solid content marketing strategy benefit with increased rankings. Content is one area that cannot be overlooked for any business.
- Establishes your brand
- Increases brand awareness
- Generates targeted traffic
- Gets shared on social media
- Converts visitors to customers
The last part is important.
Research has already shown that consumers are more likely to buy from a company they trust. Leveraging branded content is a highly effective strategy for building trust with consumers. This can include everything from blog posts to videos, webinars, and more.
Content marketing involves the following steps:
- Establish goals: What do you want your marketing to achieve? Establishing business goals is the first step to developing an effective content strategy.
- Gather data: What do your potential customers want? Understanding your potential customer is essential to create content that engages directly with them.
- Develop content: What platforms will you use? There are numerous formats to deliver content and a combination of them will ultimately produce better results.
- Distribute: Where will you distribute the content? Leveraging different networks is essential to ensure your content reaches your audience.
- Track results: Do you have analytics in place? Not all content pieces will deliver results which is why tracking is so important.
A content strategy can be leveraged to attract more customers and gain a significant competitive advantage.
Social Media Engagement
Social media cannot be ignored. Facebook alone has well over a billion active users. This figure doesn’t even include other networks such as Twitter or Google+. Overlooking social media means losing out to potential sales to competitors who have an active campaign.
An effective social media strategy can:
- Increase brand awareness
- Lead to more business
- Generate targeted leads
- Attract new subscribers
- Build trust with consumers
Unlike other forms of marketing, social media gives you the opportunity to engage directly with your customers and establish credibility with your target market. The key is to focus on providing value and sharing valuable content.
Whether you want to increase sales or generate more leads, these online marketing strategies will help you reach your business objectives. Using them in conjunction with affiliate management will produce even better results for your business.