Affiliate Marketing: Outbound Versus Inbound Marketing

The Internet has changed the face of marketing irreversibly, which you may find surprising if you’re accustomed to working with traditional methods of advertising. One of the main differences between online advertising is that the focus has shifted toward inbound marketing rather than traditional marketing. Social networking, search engine optimization and direct referrals are all types of inbound marketing according to SEOMoz while pop ups, radio and TV spots and even billboards are types of outbound marketing. Stuart McHenry, a self-proclaimed SEO expert points out that inbound marketing provides information that consumers are actively seeking. Affiliates can use both methods to convert consumers, earning Read More…

Affiliate Recruitment Emails – What Affiliates Want to See.

Best Practices for Recruiting Affiliates. Our previous article on how not to write an email asking an affiliate to join your affiliate program ended up with us receiving a request from a partner to include an article on what they would like to see in such emails, so, the following is a guest article from one of the AMWSO Partners on what they expect , and like, to see in affiliate recruiting emails that they receive from merchants. Personalization Your affilate recruitment emails are likely to get a much better response if you include a degree of personalization. They should Read More…