Coupon Cannibals?

No not coupons that eat other coupons, but rather the channel that potentially eats into your other channels. While some may argue that coupons on the whole can damage a companies brand, in fact the issue is generally not with coupons, but with how they are used by some marketing partners. When used well they can be great way to boost conversion rates or add another positive touch to the sales process, but on the flip side they can easily be used as¬† bait to interfere with your sales from other marketing channels. Coupons and coupon sites are a hot Read More…

What Australian businesses can do to win back their customers.

This is the second in our series of guest articles taking a look at affiliate marketing in Australia. Our previous article looked at couponing and price comparison engines.This new article takes a look at what looks at what Australian¬†businesses can do to win back their customers from international retailers and was written by Ashley Howe from the Australian site Flipit. With many Australians shopping online with international retailers, the question of whether or not the Goods and Services Tax threshold of $1000 will be lowered is making big news. Reducing the GST could mean that an international internet purchases could Read More…