Partner Approvals from an Affiliate Program Manager Perspective

One of the key daily duties of an affiliate manager is to look through the list of affiliates that have applied to the affiliate program and either approve or deny those affiliates to the program. There are a few things you can do to help make your approval process easier and lay the groundwork for clear understanding and expectations with your affiliates. Lay out what you are looking for from an affiliate for approval on your program info page and sign-up page (if allowed). Several networks also send out an email to an affiliate upon application, and as manager, you Read More…

Is Affiliate Management Right For Your Business?

There is only so much you can do in a day. From managing employees to overseeing daily operations, most business owners struggle with lack of time. Whether you sell products to a global market or services to your region, eventually you will need to consider hiring help. The same is also true for your online marketing efforts. One highly effective method of generating targeted traffic and increasing sales to your business is using affiliate programs. These programs allow affiliates to start promoting your products or services for a commission. While these are fairly straightforward to create, managing them is much Read More…

The 5 Biggest Benefits of Using an Affiliate Manager to Run Your Program

The internet has become a crowded place. Consumers now have more choices than ever before. And companies face stronger competition online. Research shows that online ad spending is continuing to grow at a rapid and will soon account for a quarter of ad dollars by 2016. This is not surprising given that more people around the world are spending more of their time online. Keeping up with the fast pace of digital marketing can seem like a pointless exercise. But one overlooked area is affiliate marketing. Affiliate marketing continues to remain a core online marketing technique to drive more sales Read More…