Affiliates and Merchants Working Together

I’d like to relate a story, that was actually part of the inspiration to write about split-testing affiliate pages a few days ago. One of the previous merchant’s programs I was managing was doing pretty well as far as sales. We had solid growth across the program with productive value-adding affiliates. One of those affiliates however, one who I had a prior relationship with, felt that we could be doing better. He’d observed that the traffic he was sending us should probably be converting at a higher level. It WAS converting, but he was expecting a >5% conversion rate, since the traffic Read More…

Appeal to an International Audience

There is a key area in digital commerce where affiliates can fill an important role that is often neglected by merchants. That role: reaching people in other languages besides English. Just in the United States alone we can see the numbers for the top ten languages used in the States: English – 215 million Spanish – 28 million Chinese languages – 2.0 million + (mostly Cantonese speakers, with a growing group of Mandarin speakers) French – 1.6 million German – 1.4 million (High German) + German dialects like Hutterite German, Texas German, Pennsylvania German, Plautdietsch Tagalog – 1.2 million + Read More…