Outsourced Affiliate Program Management vs.Digital Marketing Generalists

Often times companies dump setting up and running an affiliate program into the lap of their other digital marketing staff. Regardless if that staff members expertise lies with SEO, or paid search or CPM ad-buying, they are left with the task of creating an effective affiliate program. In this article I discuss hiring an outsourced affiliate program manager as an option, and the pros and cons associated with outsourced affiliate program management.

Response to a Forbes Piece of Marketing Tactics That Are “Free”

I caught this article an couple days ago in Forbes {http://www.forbes.com/sites/kateharrison/2012/07/17/5-marketing-tactics-that-cost-almost-nothing/} mentioning affiliate marketing and also Pinterest (I just wrote a post discussing affiliate marketing strategies and tactics for Pinterest. The article touches on affiliate marketing as a marketing tactic that costs almost nothing to pursue. I felt it necessary to respond in a post of my own on the idea that starting and managing a successful affiliate program is free and easy. Please take a look at my full post with more realistic thoughts on the potential costs associated with starting an affiliate program.

Performance Marketing and Travel in 2012

Two articles, one about the Thailand Tourism Department spending money to promote Thailand for weddings and honeymoons, medical tourism and golfing, the other a Forrester Research report for Rakutan that had a section about the potential in the travel space for affilaites, spurred me to write my own thoughts on Travel and Affiliates in 2012. There is a ton of opportunity for an affiliate, despite the big guys spending gobs of money, if you can move on certain niches. I discuss my throught here: Travel and Performance Marketing in 2012.

Pinterest, Affiliates and Your Affiliate Program

There’s been quite a bit written about how affiliate are using and can use Pinterest, but I wanted to lend my voice to review and possibly add a few new thoughts and observations. I’ll cover the basics pretty quickly. Also, want to make a quick note that some have used it quite effectively as a marketing tool, and some haven’t been able to get any traction. Your mileage may vary, but it’s worth exploring and considering none the less. For affiliates, and for merchants with affiliate programs, Pinterest can be a great tool to generate traffic, create social markers, improve Read More…

Merchant Affiliate Programs, Affiliate Program Managers and FTC Endorsement Compliance

A couple of years ago there was a huge firestorm of activity and buzz within the affiliate industry about renewed FTC guidelines regarding compliance for disclosing endorsements. In a nutshell, the FTC stated that anyone who endorsed a product/service through media (be in TV, radio, print, or online), and received some kind of compensation for that endorsement should disclose the relationship the endorser has with the product seller (or merchant). This article seeks to give a quick review of if and when a disclosure statement is needed by affiliates, and what the potential impact is for a merchant who doesn’t Read More…