Mac Software Tools Used for Affiliate Program Management Pt. 3 (Email, Contact Management and Communication)

I’m always looking for a good way for effective contact management with affiliates. Right now, I use a combination of just the regular Mac OS Mail app and Google Mail for Apps. My AMWSO email address is through Google Apps right now. Anytime I have an email account for a client, I either forward it to my main AMWSO account, or simply have Google retrieve mail from the POP of the client mail account. This way I have one place for all of my affiliate contact mails. The Google search in mail is great for tracking down certain affiliate contacts, but I Read More…

Mac Software Tools Used for Affiliate Program Management Pt. 2 (Text and Images)

Continuing the series about tools I use for data analysis in managing merchant affiliate programs I’m going to discuss here some of the tools I use for writing, html/newsletter creation and image manipulation and editing. When writing newsletters and also drafting individual or sub-group emails to affiliates, I primarily use Espresso from Macrabbit. I started using this editor because I happened to get it in a software bundle a few years ago. I really liked it so have continued using it and upgrading it with new versions. I love the syntax highlighting (for html) and the automatic completion of HTML tags. Also as Read More…

Mac Software Tools Used for Affiliate Program Management (Data Analysis)

Most of the team here at AMWSO are traditional Windows users (despite my efforts to show them the light) I (Dave) am a big-time fan of Apple and a Mac user. I wanted to discuss some of the programs and apps I use on a daily basis in my workflow for affiliate program management. My most frequently used app would be the browser (as probably is the case with many in the performance marketing industry). I switch most often between Apple’s Safari and Google’s Chrome. No particular reason for switching back and forth, I just can’t settle on which I Read More…

The Affiliate Program Welcome Letter

A critical component to affiliate program success will be getting your affiliates off the ground and running quickly after joining the program. I don’t have stats to back this up, but intuition tells me that affiliates who join and get links up right away are much more likely to become active earners down the road. Whereas, those affiliates that join, and put the program on the back-burner, well that’s just where the program might stay for the foreseeable future. The best tool that an affiliate manager has in their arsenal for getting an affiliate up and running is the affiliate program Read More…

An Affiliate Program Can Be A Competitive Advantage

A well-crafted and managed affiliate program will spread your brand to people who WILL be shopping for your product (or type of product) and are not familiar with your company. One of the largest categories of affiliate sites include coupon and deal sites. It’s an important strategic decision for an merchant to decide whether or not to offer coupons. Let’s address a couple of pro-coupon site points that can lead to a competitive advantage. A potential customer surveying a coupon site for a deal on product XYZ could see your offering side by side with a competitor and decide to visit your Read More…