Affiliate Program Management and Social Media Marketing

Two areas that you might not think have any relation to each other, but actually skills to excel in each very much compliment each other. I believe that an absolutely critical quality in managing a successful affiliate program relies on social management. It’s all about staying socially engaged with the affiliates. Delivering them updates, interacting and responding to questions and issues, and also crafting the program to “catch” an affiliates interest. Of course product, site design and conversion, merchant reputation and market are all critical as well however these aspects are also of critical important to the overall sales effort Read More…

Affiliate Program Health Pt. 2

Last post I offered that an affiliate program would be a healthier overall program if the affiliate program manager was able to attract and focus on a number of smaller sale volume affiliates rather than just focus on “heavy hitter” super affiliates. It’s true that the best “bang for the buck” is to get these high volume producers into your program, there are a few reasons why it could hurt the program in the long term. Consider- The super affiliate decides for some reason they no longer want to focus on or even work with your program. The reasons this Read More…

Affiliate Program Health Pt. 1

The fastest method to jump starting sales for most affiliate managers relies heavily on big coupon, loyalty and search affiliates known for often time delivering 90% of sales in typical programs. In the affiliate marketing industry, a good rule of thumb states that 10% of affiliates often contribute 90% or greater sales in a given program. The 10% big earners typically include big coupon/deal sites, loyalty/cash-back sites, and expert PPC search marketers. Note that a great number of those coupon/deal sites are also expert PPC search marketers, and are driving traffic to their coupon sites via ppc ads. This is Read More…

The Future of Affiliate Marketing Pt.2

The age of anonymity and privacy are done. Facebook, Google+ and social media have pretty much seen to that. It’s easy now to track down who and what a person is all about. This can be an advantage for business and for affiliates. Now is the time for publishers to really focus on building quality content for their visitors, and building a community with their visitors. This was theTRUE purpose that affiliate marketing was developed for. Building content/community and sharing products or services with that community and giving them a means to support a publisher’s endeavor. Consider: People love to get recommendations. Despite how Read More…

The Future for Affiliate Marketing Pt.1

We are approaching the beginning of a huge potential disruption in performance/affiliate marketing. Now, as with any disruption, there is tremendous opportunity for those that recognize the shift early, and are able to react and adapt to it. Consider that more and more people are shifting to online/digital means to get their content, be it video content, audio content (podcasts), or written content. Advertising spending and revenue is growing for digital, but perhaps not as fast as it could be growing. People dislike advertising. There are far too many scams and also we’ve persisted far too long with low quality, Read More…