Shareasale launches “Affiliate Create a video”

It was a rumour and now it’s fact. And rather than repeat what’s already posted in the ShareaSale forum, click here and read about the great new tool that allows affiliates to create and generate their own video creatives, and link them to multiple merchants throughout the video through the use of cue points. Meaning an affiliate can create a niche focused video covering five related products and promote five different merchants all in one video, darned cool!

Shareasale ads Video Support

While affiliates continue to look for ways to ad value to a merchants marketing campaign, they are often hampered by a networks limitations on what linking and tracking options are available. Most affiliates find they can only innovate as fast as their network partners allow. While video has been hot for a while and some merchants have had click trackable videoavailable for a couple of years, it’s still not easy to support directly withinmost networks. Most solutions to date have used a work around system to avoid the complications or added expense of using an affiliate networks options. So it’s great to Read More…

Affiliate Call to Arms: Add Value Now or Die!

Jeff Molander recently let loose on what’s getting in the way of innovation in the performance marketing (affiliate) industry. Jeff’s an outspoken guy with a keen eye on challenges our industry faces. I’m glad to report his agreeing to occasionally offer AMWSO readers insights on how affiliates can survive the storm – thrive in an increasingly hostile environment. I asked him to comment on what affiliates should be doing to add value to their site visitors in a way that drives financial results for both themselves and the advertisers they represent. The following was his response…  Affiliate Call to Arms: Add Read More…