Affiliate Marketing and Appealing to Different World Views
Everything a person looks at, experiences or examines gets filtered through a specific world view. Seth Godin, in his book All Marketers are Liarsemphasizes this issue (among other things) as a key point in crafting stories or messages that will appeal to potential customers. One of the key themes in the book, is that merchants should not try and appeal to a multitude of world views, or else they risk their message becoming too diluted, unfocused and generic. Affiliate marketing can be a valuable tool in expanding a merchants reach to different types of customers with different world views. Just on Read More…