Holiday Affiliate Campaign Preparation

Well, Christmas, Hanukkah, Kwanzaa, New Years, Thanksgiving, they are all almost here and of course this means lots of consumer buying. For affiliate marketers, it means lots of site work, deal preparation, and testing. This is often times the busiest time of year, but for good reason, since it’s usually the most profitable time of year. Are you looking for help or guidance as to what you should be doing to prepare your affiliate business for the holidays?  Take a look at this Holiday Season Tips article prepared by the folks over at Share Results for some ideas and tips.  Some other ideas for niche Read More…

Affiliate Marketing Can Answer Consumer Online Ad Blindness

E-Consultancy reports on a Deloitte & Touche survey backing up what most of us already know, consumers are looking to avoid on-line advertisements. Blogs, online videos, social sites are all gaining users daily, and new users are becoming more adapt at training themselves to avoid advertisements as numerous eye-tracking studies have shown. Users have gone so far as to install ad-blocking software. Some of the highest rated and most popular add-ons for the Firefox browser include ad blocking modules. Each quarter, business world publications release a slew of studies and surveys showing ad spending via the Internet is rising dramatically. More people are getting comfortable with Read More…

Macau Affiliate Convention

While the CAC events have been mainly Casino focused through to 2006. This past year they have started opening the event to appeal to retail affiliate marketing too. Which is great for me with their next event being in Macau.I’ve not been to Macau before so this will be a great chance to see a new country and meet people in the Asia region. It’s a two day event with presentations covering a range of topics with the core focus being on how to market in and to an Asian consumer base I’m penciled in for a couple of presentations, though Read More…

AMWSO will be at Ecomexpo

EcomExpo starts on Tuesday and the AMWSO team will be represented in force. This year, AMWSO is a gold sponsor at Ecomexpo, and we will have our own booth. The booth will be staffed throughout regular business hours with all of the lead affiliate managers representing all of the AMWSO managed affiliate programs. Ecomexpo is a great venue (virtual expo) to really talk about business and start to build relationships with companies and individuals. Of course it cannot completely replace the social aspects one gets at a real world conference, but since it’s virtual it really focuses the attention to specific business matters. A very Read More…

Incentive Browser Plug-Ins / Add-ons Deceive Merchants, Rob Affiliates and Damage the Affiliate Marketing Industry

I was prompted to write this post upon reading about a fairly new Firefox browser add-on called CashAddOn. It was especially distasteful since I am an avid fan of Firefox and open source software, and users have the mistaken impression that his type of add-on is being endorsed by Mozilla and Firefox or that it’s gone through some kind of ethical / good behavior test. Scott Jangro has an excellent write-up on the bad practice of Cashaddon operates. From a consumer perspective, the idea of getting some cash back in addition to any regular coupon or discount is very attractive. Many Read More…